E-Commerce Solution for the Automotive Industry

Field of Application

Automobile, e-commerce

Solution Overview

The "2022 China Automobile Consumption Trend Survey Report" pointed out that with the rapid increase in the penetration rate of Internet platforms, consumers have different preferences for different car purchase channels online and offline. For example, at present, 76.8% of fuel vehicle users still buy cars through 4S stores, while among new energy vehicle (NEV) users, the proportion of vehicles purchased through online channels has reached 54.5%. It can be seen that the development of automotive e-commerce is imperative.
In line with the development trends of the automotive industry, Beiming Software has launched a comprehensive e-commerce solution for the automotive industry. This solution integrates various functions, including whole vehicle sales, personalized car configuration, premium accessories, financial insurance, used cars, and member services. This solution adopts a high-traffic, high-concurrency, quickly scalable, secure and advanced underlying internet architecture. It combines technologies such as big data, AI, 3D, and VR/AR to enhance the consumer car buying experience, boost sales for OEMs, and empower dealerships.

Solution Highlights

1. Featuring personalized vehicle configurations
Through Beiming Automobile Industry E-commerce Solution, users can select their desired models, colors, configurations, and after-sales services online, customizing their choices freely to meet their needs. The solution provides consumers with a more convenient and faster way to buy cars, and also drives the growth of automobile sales.
2. Support for multiple sales models
The solution supports both the O2O model and the direct sales model. In terms of payment methods, customers can pay the full amount directly, or they can pay the deposit first, and then pay the full balance later. It supports for multiple sales models, giving automakers, dealers, and customers more choices.
3. Creating a touchpoint matrix
The solution establishes a comprehensive touchpoint matrix, including the official website, official Weibo account, public WeChat account, online store, brand app, mini programs, customer clubs, 4S dealership storefronts, brand experience stores, exhibitions, and platforms like TikTok and Kuaishou. By cross-promoting between touchpoint matrixes, the solution significantly enhances the breadth of brand-customer interactions, breaks down data silos, creates comprehensive user lifecycle profiles, links cross-channel user IDs, and consolidates omnichannel customer data.
4. Integration of intelligent features
The solution incorporates functionalities such as 3D or VR car viewing, virtual test drives, and 3D panoramic virtual showrooms. These features provide customers with an enhanced user experience, allowing them to gain a deeper understanding of vehicle information and enjoy the driving experience virtually. At the same time, the AI-powered chatbot can efficiently and accurately answer customer inquiries, reducing waiting times and minimizing response errors.

Solution Architecture

Application Scenarios

Scenario 1: Vehicle sales
In vehicle sales, especially in new car sales scenarios, personalized car configurations are the highlight to improve the user experience. The Beiming Automobile Industry E-commerce Solution supports various purchasing methods, including large deposits, small deposits, and pre-orders. In terms of sales models, the solution supports both O2O (online-to-offline) and direct sales models. It enables fully transparent fixed retail pricing, providing better protection for customer rights. The solution also covers the entire vehicle lifecycle, including car selection, viewing, online payment, and routine maintenance, achieving a complete end-to-end closed-loop for vehicle transactions.
  
Scenario 2: Point redemption
The points mall allows customers to earn rewards points through various activities such as ordering, purchasing, and maintaining their vehicles. These points can then be used to purchase items in the points mall. The Beiming Automobile Industry E-commerce Solution includes a points mall where customers can use their points to redeem a variety of items, such as branded household appliances, everyday products, and virtual goods. This reduces customers' cash expenditures and meets their needs in real-time. The points mall supports both the redemption of premium products offered by the automakers and integration with external large e-commerce platforms. This enriches the SKU selection and enhances customer loyalty and satisfaction.
 

Success Stories

Changan Auto E-commerce Platform
GAC Honda E-commerce Platform
FAW Toyota Digital Marketing Platform
Volkswagen New Brand Digital Marketing Platform