Digital Marketing Solution for the Automotive Industry

Field of Application

Automobile

Solution Overview

With the rapid development of online e-commerce platforms, social platforms, and video platforms, users have access to an increasingly diverse range of information sources. Traditional marketing methods have been unable to meet the digital and personalized consumption habits of a new generation of users, and the automotive market has entered a new stage of stock competition. In the future, digital marketing of automotive brands is crucial for car companies to capture market share.
In response to market development needs, Beiming Software has created the Digital Marketing Solution for the Automotive Industry. This solution helps car companies build a touchpoint matrix, form a closed-loop lead management system, connect with digital media, achieve digital content management, implement precise digital marketing, conduct digital marketing evaluation, manage customer lifetime, and facilitate full-media customer interaction, establishing a comprehensive digital marketing system.

Solution Highlights

1. Creation of a touchpoint matrix
This solution creates a diverse touchpoint matrix that includes the official website, online store, app, WeChat official account, Enterprise WeChat account, short-form video and live streaming platforms (such as Douyin and Kuaishou), and vertical media. While deploying the touchpoint matrix on public platforms to attract traffic, the solution funnels this traffic through controllable and manageable private touchpoints, such as Enterprise WeChat account or internally developed corporate apps. These serve as the core hubs for private domain operations, capturing traffic from all touchpoints.
2. Creating a global lead pool to achieve an omni-channel lead conversion
This solution systematically covers the entire sales lead management process: lead collection, lead cleansing, lead nurturing, and lead distribution. It seamlessly integrates user data across all channels, uncovers user preferences, and builds comprehensive user profiles. Through deep user insights, it automatically pushes personalized content and activities to leads at different stages of maturity, accelerating lead nurturing until they are mature enough to be handed off for sales follow-up. In addition, this solution helps OEMs cover various traffic ecosystem platforms, converting public domain traffic into private domain traffic. By building a global lead pool, it upgrades service capabilities to support "online car selection + in-store car purchase" scenarios. It enhances closed-loop lead management and automated potential customer incubation capabilities, achieving deep customer connections and effective private domain operations.
3. Management of customer lifetime value
This solution manages the customer lifetime based on the entire car-buying process, from customer awareness, understanding, and experience to decision-making, purchasing, and sharing. It focuses on key value-creation stages for customers, leveraging rich customer data for in-depth analysis to design personalized strategies for individual customers. At the same time, this solution supports the digital transformation of user touchpoint business scenarios across the entire marketing, sales, and after-sales service processes for OEMs, helping them connect directly with users and uncover user value.
4. Breaking down traditional siloed information architectures and data silos
This solution uses technological innovation to centrally govern multiple data sources, breaking down traditional siloed information architectures and data silos. By integrating all IT systems and data onto a single platform, this solution enables immediate response to new application demands with any business changes, reconstructing business and organizational models centered around consumers and clients, and achieving shared operations across multiple business formats.

Solution Architecture

Application Scenarios

The lead management system in the Digital Marketing Solution for the Automotive Industry aggregates leads from various touchpoints including new media platforms (short-form video and live streaming platforms such as Douyin and Kuaishou), third-party platforms, official websites, official accounts, service accounts, mini-programs, H5 landing pages, various business systems, apps, and both online and offline events. It manages the entire lead lifecycle, encompassing lead generation, lead filtering and nurturing, lead distribution, lead follow-up, transactions and services, and lead retention and activation.

Success Stories

FAW Toyota Digital Marketing Platform
GAC Honda Digital Marketing Platform