New Media Data Operation Solution for Automotive Enterprises

Field of Application

Automobile, new media

Solution Overview

With the rapid growth of the number of users of short-form videos and live broadcasts, new media platforms such as TikTok and Kuaishou have become an important way of automotive marketing, and the new media-based marketing ideas in the automotive industry have also changed to focus on user operations. Manufacturers and dealers leverage new media platforms such as Douyin and Kuaishou to attract a large number of followers, enhancing fan loyalty and creating more precise private traffic.
To address the evolving trends in new media-based marketing for the automotive industry, Beiming Software has developed a new media data operation solution for automotive enterprises. The core of this solution is the Data Flow Management Engine (DME), which provides data collection, storage, display, and analysis services for new media accounts on platforms such as Douyin, Kuaishou, Little Red Book, Bilibili, and WeChat Video Channel. This helps automotive enterprises establish and manage a new media matrix for dealers.
The New Media Data Operation Solution for Automotive Enterprises integrates functions such as short-form video material templates, trending short-form video topics, comment section sentiment monitoring and maintenance, and competitor operation data analysis. It provides real-time display of operational data for corporate new media accounts, quickly generates data reports, and empowers enterprises to assign, supervise, follow up on, and provide feedback on new media matrix tasks of dealers. This ensures the effective operation of the dealer’s new media matrix, achieving goals such as saving operation and manpower costs, dynamically presenting operational results, scientifically producing operational basis, and effectively forming operational guidance.

Solution Highlights

1. Multi-platform integrated data engine
The New Media Data Operation Solution for Automotive Enterprises integrates data from multiple new media platforms, such as Douyin, Kuaishou, Little Red Book, Bilibili, and WeChat Video Channel, providing convenience for cross-departmental (cross-account) operations within enterprises.

2. Multi-form presentation of operational results
The platform provides various presentation formats based on historical operation data, including operation data trend charts, operation data tables, linear data dashboards, basic operation data tables, etc.

3. Dealer new media operation guidance
The automotive enterprises can use DME to regularly push new media content publication tasks to dealers, and manage dealer progress. The system automatically collects operation data and generates reports as required to effectively guide subsequent work.

4. AI-driven public opinion monitoring and comment management
The platform collects and manages account comment section content, using AI algorithms for timely public opinion monitoring.

Solution Architecture

Application Scenarios

Scenario 1: Daily operations
In the daily operation of new media accounts, a large amount of data entry and calculation is required from the operators. The DME system, through backend algorithm support and automatic data retrieval, can display operation data and calculation results in real-time, offering high efficiency and convenience while saving labor.
Scenario 2: AI public opinion monitoring
Short-form video sentiment monitoring is a time-consuming task. The DME system, using AI algorithms, can automatically and promptly detect content in the comment section. It can quickly delete or alert on sensitive or negative content according to preset criteria, facilitating timely handling by the operators.
Scenario 3: Dealer new media matrix operations
Automakers can use the DME system to regularly assign new media operation tasks to dealers (such as short-form video themes and material templates). The DME system supervises the completion status of these tasks and provides follow-up guidance. After the activities are completed, the DME system automatically collects operation data results from each dealer, provides feedback in the required format, and offers the operations team actionable insights for improving the execution of future tasks.

Success Stories

Chevrolet Social Platform Operations - Douyin and Kuaishou Project