C2M Solution for the Automotive Industry

Field of Application

Automobile, manufacturing

Solution Overview

The Beiming Automotive Industry C2M (Customer to Manufacturer) Solution relies on the Internet and advanced technologies such as big data to connect the production and consumption ends. It enables intelligent, flexible manufacturing on one end and meets user needs on the other, allowing for the customization of products based on demand.
The Beiming Automotive Industry C2M Solution leverages public domain traffic channels while exploring new retail modes through platforms like short-form videos and live streaming. It establishes a new media matrix, creates a private domain traffic pool, and connects online and offline channels to upgrade the distribution and sales processes of products. This restructures the sales landscape and ecosystem, achieving an efficient conversion from brand awareness to sales. Consequently, it further enhances customers’ brand loyalty. In addition, this solution can build or integrate full-chain lead management, enhancing lead collection and conversion capabilities and enabling end-to-end, omni-channel closed-loop management of leads.

Solution Highlights

1. Opening up the entire chains of sales and production
Centering on C2M e-commerce, the solution integrates various systems such as sales, manufacturing, BOM, marketing, and membership. It provides full visibility of order status and key vehicle production stages, enabling systems to work collaboratively and efficiently.
2. Flexible configuration combinations
The solution features a powerful vehicle configuration tool and a powerful configuration engine, which allow for thousands or even tens of thousands of different, flexible and free configuration combinations for vehicle customization. The configuration options are mutually exclusive.
3. Big data analysis
The solution leverages customer customization and transaction data to analyze their purchasing preferences, providing manufacturers with production forecasts and guidance for marketing activities.

Solution Architecture

Application Scenarios

Scenario 1: Personalized car configuration
In the process of car sales, especially new car sales, manufacturers can highlight personalized vehicle configurations to enhance user experience. The Beiming Automotive Industry C2M Solution offers consumers a 360-degree vehicle configuration view, providing a comprehensive, no-blind-spot display. This includes views of the body, front, rear, sides, top, and interior highlights.
The platform provides vehicle model options, such as fashion/prestige/luxury version, manual/automatic, displacement and other multi-dimensional positioning SKUs; and configuration combination options, such as body/roof color, decals, interior, wheel hubs, headlights, grilles, body kits, and sunroof. The configuration options are mutually exclusive.
Scenario 2: Integration with direct sales and marketing
Beiming Automotive Industry C2M Solution combines personalized customization with direct sales and marketing. It emphasizes direct communication with consumers, transforming the traditional model of interacting with consumers through dealers. This approach aligns products more closely with user preferences and enhances the sales companies' ability to execute more precise marketing strategies. At the same time, the platform conducts refined operations on users, generating conversion leads and promoting increased sales for the enterprises.

Success Stories

Changan Auto E-commerce Platform
FAW Toyota Digital Marketing Platform
BAIC NEV Digital Marketing Platform
Award:
Beiming Automotive Industry C2M Solution won the First Prize for Innovative Achievements in Modern Enterprise Management in Beijing